Your Google Business Profile (formerly Google My Business) is one of the most powerful tools for local visibility. When optimized correctly, it can bring more calls, website visits, and in-person traffic to your business. At Xclusive Local, we’ve helped businesses across the UK and USA unlock the full potential of their profiles—here’s how you can too.
1. Complete Every Section of Your Profile
Fill out your business name, address, phone number (NAP), hours, website, and categories. Accurate, consistent info improves your chances of appearing in local search results and Google Maps.
2. Choose the Right Business Categories
Selecting the correct primary and secondary categories helps Google understand your services. Be as specific as possible—for example, choose “Orthodontist” instead of just “Dentist.”
3. Add High-Quality Photos and Videos
Visual content boosts engagement. Upload photos of your location, staff, products, and services. Businesses with photos receive 42% more requests for directions and 35% more click-throughs.
4. Get and Respond to Reviews
Encourage happy customers to leave positive reviews and always respond—especially to negative ones. This improves your reputation and signals to Google that your business is active and trustworthy.
5. Post Regular Updates and Offers
Use the “Posts” feature to share news, promotions, and events. These updates appear in search results and show that your business is engaged with its audience.
6. Enable Messaging and Keep It Active
Allow customers to message you directly from your profile. Fast response times not only improve customer service but also boost engagement metrics.
7. Track Performance and Adjust Accordingly
Use Google Insights to monitor clicks, calls, and direction requests. Regularly refine your strategy based on what’s working best.
Xclusive Local: Your GMB Optimization Experts
Optimizing your Google Business Profile isn’t a one-time task—it’s an ongoing strategy. At Xclusive Local, we manage and maintain GMB listings for businesses across the USA and UK, ensuring they stay updated, relevant, and competitive in their local markets.
Let us help your business turn Google searches into real-world customers. Contact Xclusive Local today for expert profile management and optimization.
